Biguine Vaudille is an organic winery based in France. Created by two French jazz musicians with a healthy obsession with all things wine. The mission was to create an organic wine that pays homage to the art form of jazz. Establishing a premium product to the market was a key point as well as differentiating itself from the rest of the crowd. Appealing to an older demographic who could afford the brand was the key customer to target, but it also had to be appealing enough to interest younger Millenials.
The Visual Identity and packaging take cues from old jazz design album covers, impressionist art, and photography. The combination with sophisticated typography creates a luxurious and organic feel.